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One week to go until Play True Day 2024!

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Join WADA in building the world’s biggest team playing for clean sport: #OnePlayTrueTeam  

Further to the World Anti-Doping Agency’s (WADA’s) release of 4 April, WADA wishes to remind stakeholders that the entire global anti-doping community is invited on 19 April to take part in the social media campaign for Play True Day 2024—a day dedicated to raising awareness of the importance of clean sport. Join us in celebrating 25 years as #OnePlayTrueTeam! 

How to participate 

The campaign is designed to include everyone that contributes to clean sport. Your #OnePlayTrueTeam can be made up of anybody that supports you and inspires you to Play True, from your sports team to your entourage to your friends to your colleagues. On 19 April, share photos and videos of your #OnePlayTrueTeam using the following branded visuals, all of which can be found in our Play True Day Assets: 

  • Branded frames that can be layered onto photo or video messages; 

  • #OnePlayTrueTeam crests that can be either printed or used digitally for various social media platforms;  

  • Profile picture filters for individuals that can be overlayed on an individual’s social media profile to show they are part of the #OnePlayTrueTeam; 

  • Profile icons for organizations’ social media that can replace the profile picture for the day to show they are part of the #OnePlayTrueTeam; and 

  • Various GIFs that are available to be added to Instagram Stories. These can be found by searching for ‘WADA’ or ‘Play True’ in GIF Stickers. 

Participants are also encouraged to: 

  • Innovate by creating personalized #OnePlayTrueTeam visuals based on their specific country, language and/or sport; 

  • Use hashtags #OnePlayTrueTeam, #PlayTrue, and #PlayTrueDay in the lead-up to and on the day to extend the reach and impact of the campaign on social media; and 

  • Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website. 

To facilitate your involvement, we created a comprehensive toolkit that will guide you through the different elements of this year’s Play True Day campaign. You can download the Play True Day Toolkit here. 

Call to Action for Anti-Doping Organizations 

We kindly ask you to share this message with athletes and others within your network. Should you have any questions, we invite you to contact our Social Media Specialist, Amélie Brissette at Amelie.Brissette@WADA-AMA.org.  

About Play True Day 

The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 South American countries. What started as a small South American initiative has grown into a huge global campaign, achieving a potential social media reach(1) of 161 million worldwide and nearly 160,000 social media engagements(2) in 2023. 

(1) The potential audience for a single mention or a group of mentions 

(2) Total likes, retweets and comments and such interactions on a social media post